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Ryu Asada was a former designer who worked at Matchbox from 2004 to 2012 and Hot Wheels from 2012 to 2021. Born in Osaka, Japan, he studied at the Art Center College of Design before moving to the United States. He started working for Mattel under Matchbox as a designer. He left the position in 2012 to work for Hot Wheels.

He passed away on 23 March 2021 at the age of 42 from cancer.

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