Steve Moye is a former Senior Product Designer at Mattel in Mount Laurel, New Jersey. In the early 2000s, he worked with Rob Romash, Matchbox's Master Modelmaker, and was in the position of designing the majority of Matchbox vehicles throughout his time there. Moye worked on nearly every one of the non-licensed basic (3" long) Matchbox cars, plus some launcher-type toy vehicles and two unique marketing/packaging diecast toy products. During the final eight months of the Mt. Laurel business, he oversaw the licensed 3" long vehicle design process, which included choices and graphic decorating designs. Moye and Romash had a really unique designer-modelmaker partnership. Romash was able to turn many of Moye's concepts into three-dimensional reality during their five-year partnership at Mattel.
Moye's task was to design a vehicle that appears and rolls like a real automobile while yet providing play and collector value to these little rolling cars, which were typically made up of three or four manufactured pieces that were sold for $1.00 each. Moye's designs fell into two categories: licensed designs (based on real automobiles or pre-existing ideas from other sources) and unauthorized designs (newly conceived vehicles). The trick to the unlicensed automobiles was to make them usable and attractive while without encroaching on copyright. He left Mattel after the Matchbox department relocated from Mount Laurel, New Jersey to El Segundo, California in 2005.